We’re not about making a profit or taking sides. What we’ve done is adopt what’s known as the 4Cs philosophy. The 4Cs stand for Conservation, Culture, Community and Commerce.
This philosophy ensures the conservation outcomes we achieve are for the long-term: they can’t be overturned by a change in government or fail when external funding is withdrawn. They don’t rely on one hero but instead skill up entire communities who can identify what needs doing and are able to do it.
Our team is made up of scientists, ecologists, educators and adventurers. We know the value of good research and are not shy to innovate or try different approaches for conservation. We pick projects where we know that we can make a difference, projects of local and national significance.
So what do the 4Cs mean for WildMob?
Conservation – our work is saving over 90 endangered species and the ecosystems they inhabit. That’s big picture stuff. These are things that could become extinct in 10 to 20 years if nothing is done to protect them. Australia has already lost close to 100 species and that’s way way too many.
Culture – there is no single way to get things done. We work hard to understand, and always respect the culture of the communities we work with. That way we can better identify the opportunities for conservation, and get the job done.
Community – conservation doesn’t get done without people. We’re all about collaboration. We work with other environmental organisations, universities, governments, businesses, volunteers, landholders and everybody else! We know that no-one can save the world alone, and that lasting change only comes about through engaging entire communities.
Commerce – let’s face it money is pretty important and we all need some of it. We believe that conservation doesn’t have to be a huge financial burden on communities. We shop locally, employ local people, and in fact, we make sure our volunteer’s conservation efforts improve local economies. On top of that we work with local people to build business products that actually make money from our conservation work. How’s that!